Shure Bakehouse: Artisan Bread Through Traditional Methods
The Challenge: Creating a Simple, Iconic Brand
Shure Bakehouse is a bread artisan/baker, maker of delicious handmade bread and goods. Mostly known for cinnamon braid loaves made with butter, cinnamon, and sugar, all-natural ingredients along with biscotti, cookies, and some cakes.
Whether you’re looking for a quick bite, gourmet bread, or pastries to complement an at-home meal, you can expect superior ingredient quality and excellent customer service. Using traditional baking methods, genuine locally grown organic ingredients, and old ceramic ovens, this authentic bakery produces heartwarming bread that is popular in not only their local community but is slowly gaining momentum from other parts of the state.
Located in Santa Fe, Shure Bakehouse came to Spellbrand to help them create a simple and iconic logo that focused on wheat.
Logo Design: Wheat Chaff Icon
The creative logo design team at Spellbrand came up with a bunch of different design directions with brand image icons that stand out, that are different but don’t necessarily have to be identified with one of those elements of baking—except for chaff of the wheat. The client chose the final design seen on this page which places emphasis on the name in bold modern font type with a minimalistic iconic design of chaff of wheat and enclosed by a rustic looking hand-drawn frame. The words “Santa Fe” are below the company name in all small letters.
This design approach works because:
- Wheat connection: Chaff of wheat directly connects to bread and baking
- Simplicity: Minimalistic design ensures easy recognition
- Rustic authenticity: Hand-drawn frame suggests traditional methods
- Local connection: “Santa Fe” emphasizes local, organic ingredients
Results: A Brand That Communicates Authenticity
The brand identity we created for Shure Bakehouse successfully communicates their commitment to traditional baking methods and locally grown organic ingredients. The simple wheat chaff logo design creates immediate recognition while the rustic hand-drawn frame reinforces their authentic, artisan approach to bread making.
Today, Shure Bakehouse uses this brand identity to attract customers who appreciate handmade bread and goods made with traditional methods, positioning them as Santa Fe’s premier artisan bakery known for cinnamon braid loaves, biscotti, cookies, and cakes made with genuine locally grown organic ingredients in old ceramic ovens.
