Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 8
Why your customer should buy from you? How to position your brand, in relation to your competition and how customers benefit from your service or product.
Could I be selling my product or service into an existing market? This ultimate guide answers this question with actionable tips and strategies.
In this lesson I talk about the exact steps you need to follow to research your competitors and then leverage your brand strategy to dominate them.
Marketing a beauty salon is quite challenging. In this post I write about strategies that help to not only market your salon but take it to the next level.
Learn how to build a booming beauty business with 7 proven strategies. Expert tips for salon and spa owners to grow and sustain their business.
Your brand story is what makes customers care. How to build one that connects with your audience and sets you apart from the competition.
Every diligent marketer is at risk of over-marketing. It’s an easy line to cross, partially because it’s hard to see where the line is from our positions.
A ton of useful tips and action items to help you start generating more sales for your pet business right away!. Expert insights and strategies.
Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been.
A powerful article on how to get celebrities to promote your clothing brand on social media channels through some clever outreach.
Creative direction is the process of identifying the right brand message and translating that into a form that can be communicated to the target audience.
Brand Success: Understanding and implementing 4 core elements that are fundamental to your brand success is critical and can be achieved.
Read about the importance of branding to your social media channels and how it affects your brand perception. Every social media channel must have some.
Before you begin paying for advertising on a search engine, there is a lot of work to do. Here we discuss how to create winning paid search campaigns.
Interaction design is the practice of designing interactive digital products, environments, systems, and services that create meaningful relationships.
Successful brands create and use visual imagery that ties into human emotions and seeps deep into the various touch points that their target audience.
All too often companies confuse branding with logo design or vice versa. The difference is quite blurry and depends on the context of usage. In this.
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