Chinese Company Branding
Client
Global Wine & Spirit Super Center
Year
2013
Location
Dalian, China
Services Rendered
Deliverables
- Final Source Files
- Brand Style Guide
GWSSC is located in the Free Trade Zone of Dalian, China. They import great wines from all over the world (France, Italy, U.S.A.,and Australia etc.), and supply to whole sellers in China.
They have a tax-free bounded warehouse, show room and exchange hall in the Free Trade Zone, and they are a unique sea port distributor in their region.As an extension of their core business, GWSSC was also launching a few events centered around culture, food and drink to build brand awareness in China.
Project Outcome
Brand Strategy
Over the years we have worked with a lot of Chinese companies and helped them with their branding and website design needs. In this case study we talk about one such company.
Because of the international nature if their business, rather than hiring a Chinese design agency, the client decided to hire some one from the west to create a brand identity that would work in both worlds.
Since the client wanted a logo design that included both English and Chinese characters, after some in depth research and analysis, we decided to go for a more traditional approach with the design which would follow a regular rectangular layout, emphasis on text and supported by a small icon that can then used by itself.
Brand Solution
The main challenge was the sheer number of English and Chinese text characters that needed to be accommodated into the logo along with an icon and at the request of the client a sub icon of grapes. After much sketching and doodling, we came up with a horizontal layout that the client liked and we as design professionals felt would work well on different media.We also helped create an event launch poster for the client which included design and print. Other items that we created for the client included a paper back branded with some Chinese characters, a t-shirt design and a cap design with the logo.
You may also be interested in checking out another of our case studies of a Winery Logo Design & Branding that we created for a US based winery to see how branding differs for the Chinese market as opposed to the US market.
