M.O.R.E.: Magnanimous Over Resentment Every Day
The Challenge: Creating a Brand That Promotes Positivity
The objective of M.O.R.E is to promote a message centered on positivity, helpfulness, and forgiveness notwithstanding a person’s past or present situation.
Inspiration: The name of the brand is M.O.R.E., which is a project (noun) to PROJECT (verb) the convergence of positive message, high quality clothing, Art and Style.
Objective: The objective of M.O.R.E is to promote a message centered around positivity, helpfulness, and forgiveness notwithstanding a person’s past or present situation.
M.O.R.E stands for magnanimous over resentment every day. As Ernest Bannister explained, “I thought magnanimous was great in physical size but magnanimity is to be forgiving, loving and kind, etc. which in a sense is still being big but from a psychological perspective.”
Logo Design: Symbolic Meaning
The logo design for M.O.R.E. is rich with symbolic meaning that communicates the brand’s core message:
Heptagon – The seven-sided shape represents the seven days of the week. The illuminated heart – represents the mind of one that has reached or is practicing the principle of magnanimousness. The number 24 in the center of the heart represents the hours in the day that this mindset is being demonstrated.
The first two stick figures – represent a person in need of help and a person symbolizing the trait of magnanimous helping that person.
The line – The line represents the dividing line between the one who is magnanimous and one who does not also represent the “Over” part of the acronym.
The bottom stick figures – The bottom stick figures represent the opposite of these stick figures on the top and represent a person in need of help and someone with the ability to help that person with their back towards that person defiantly with their hands folded.
This design approach works because:
- Symbolic depth: Every element communicates the brand’s message
- Visual storytelling: Logo tells a story of magnanimity vs. resentment
- Memorable design: Unique heptagon shape creates brand recognition
- Meaningful elements: Each symbol reinforces the brand’s core values
Secondary Brand Mark
We also created a secondary brand mark that can be used on posters, marketing materials, t-shirts, packaging, and more.
Results: A Brand That Promotes Positivity
The brand identity we created for M.O.R.E. successfully communicates their mission of promoting positivity, helpfulness, and forgiveness. The symbolic logo design with its heptagon shape, illuminated heart, and meaningful stick figures creates a powerful visual representation of the brand’s core message: magnanimous over resentment every day.
Today, M.O.R.E. uses this brand identity to attract customers who want to wear clothing that promotes positive messages, positioning them as a positivewear apparel brand that converges positive messaging, high quality clothing, art, and style into a meaningful brand experience.
