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Financial Brand Website Development
Brand Strategy Case Study

Financial Brand Website Development

Brand StrategyBrand IdentityLogo DesignWebsite Design
Financial Brand Website Development
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FinanceSeer: Financial Modelling Software with Fortune 500 Appeal

The Challenge: Website That Reflects State-of-the-Art Software

FinanceSeer is a multi-dimensional financial modelling application that runs locally on your desktop. Calculations are fast because they happen on the client’s PC.

All software updates occur automatically without the need to reinstall software.

FinanceSeer enables Financial Analysts, Controllers, CFOs, bankers and consultants to build and manage sophisticated driver based financial models in order to run rapid what-if scenario analysis across integrated financial statements (Income Statement, Balance Sheet and Cash Flow).

When the client wanted a website that reflected their state of the art software, they turned to Spellbrand to help them create a stunning website!

This challenge requires:

  • State-of-the-art reflection: Website that reflects state-of-the-art software
  • Financial modelling: Multi-dimensional financial modelling application
  • Professional appeal: Appeal to Financial Analysts, Controllers, CFOs, bankers, consultants
  • Fortune 500 look: Website that looks like Fortune 500 brand

FinanceSeer brand identity and logo design

FinanceSeer brand identity system

FinanceSeer logo design applications

FinanceSeer complete brand identity

FinanceSeer visual identity guidelines

FinanceSeer brand applications

FinanceSeer website design homepage

FinanceSeer website design interface

FinanceSeer website design pages

FinanceSeer website design detail

FinanceSeer website design interface

FinanceSeer website design pages

FinanceSeer website design detail

Website Solution: Bold, Flat, and Modern

Website Solution: As we worked out the brand strategy for FinanceSeer through our discovery process, we decided to go for a bold, flat and modern visual style with lots of white space, clean outlines and using design to establish information architecture. We also created a ton of custom icons that match the branding.

To create the website, we used the Bootstrap framework and built the site on the Ringgle CMS software platform to enable the client to manage and grow their website as their business scales up.

The result is a stunning website that looks and acts beautifully. The smooth scrolling, the bold layouts and colors create the impression of a Fortune 500 brand.

This website solution works because:

  • Bold visual style: Bold, flat and modern visual style
  • White space: Lots of white space for clean design
  • Clean outlines: Clean outlines establish information architecture
  • Custom icons: Ton of custom icons that match branding
  • Bootstrap framework: Built on Bootstrap for responsive design
  • Ringgle CMS: Built on Ringgle CMS for easy management
  • Scalable platform: Enables client to manage and grow website
  • Fortune 500 look: Smooth scrolling, bold layouts create Fortune 500 impression

FinanceSeer logo design

Results: A Website That Reflects State-of-the-Art Software

The brand identity and website we created for FinanceSeer successfully reflects their state-of-the-art financial modelling software, creating a stunning website that looks and acts beautifully. The bold, flat and modern visual style with lots of white space, clean outlines, custom icons, and smooth scrolling creates the impression of a Fortune 500 brand, positioning FinanceSeer as a professional financial modelling application for Financial Analysts, Controllers, CFOs, bankers and consultants.

Today, FinanceSeer uses this brand identity and website to attract financial professionals who need sophisticated driver-based financial models, positioning them as a multi-dimensional financial modelling application that runs locally on desktop with fast calculations, automatic software updates, and the ability to run rapid what-if scenario analysis across integrated financial statements, with a website that reflects their state-of-the-art software and creates a Fortune 500 brand impression.

What our clients say

Ernest Bannister

Ernest Bannister

M.O.R.E

"My experience with the Spell brand team has been nothing short of excellent. From the beginning Mash and team made me feel very comfortable with the design process. I am extremely happy with the results of my design and look forward to working with Spellbrand; exclusively! I have told many family, friends and peers about the great work the Spellbrand team has done in creating my design. Thanks again for all your patience and professionalism; I look forward to working with you in the future."

Sue Politte

Sue Politte

Success In Focus

"Love it! My brand identity and logo helps quickly communicate what I do. I coach very busy business leaders who want to take their organization to the next level and are tired of all the things that are slowing things down or blocking progress. My brand identity needed to grab visual attention and communicate quickly that I help my clients get focus so they gain and build success. My new brand will help my potential clients identify with me. Thank you!!!!"

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

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