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Financial Brand Website Development
Brand Strategy Case Study

Financial Brand Website Development

Brand StrategyBrand IdentityLogo DesignWebsite Design
Financial Brand Website Development
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FinanceSeer: Financial Modelling Software with Fortune 500 Appeal

The Challenge: Website That Reflects State-of-the-Art Software

FinanceSeer is a multi-dimensional financial modelling application that runs locally on your desktop. Calculations are fast because they happen on the client’s PC.

All software updates occur automatically without the need to reinstall software.

FinanceSeer enables Financial Analysts, Controllers, CFOs, bankers and consultants to build and manage sophisticated driver based financial models in order to run rapid what-if scenario analysis across integrated financial statements (Income Statement, Balance Sheet and Cash Flow).

When the client wanted a website that reflected their state of the art software, they turned to Spellbrand to help them create a stunning website!

This challenge requires:

  • State-of-the-art reflection: Website that reflects state-of-the-art software
  • Financial modelling: Multi-dimensional financial modelling application
  • Professional appeal: Appeal to Financial Analysts, Controllers, CFOs, bankers, consultants
  • Fortune 500 look: Website that looks like Fortune 500 brand

FinanceSeer brand identity and logo design

FinanceSeer brand identity system

FinanceSeer logo design applications

FinanceSeer complete brand identity

FinanceSeer visual identity guidelines

FinanceSeer brand applications

FinanceSeer website design homepage

FinanceSeer website design interface

FinanceSeer website design pages

FinanceSeer website design detail

FinanceSeer website design interface

FinanceSeer website design pages

FinanceSeer website design detail

Website Solution: Bold, Flat, and Modern

Website Solution: As we worked out the brand strategy for FinanceSeer through our discovery process, we decided to go for a bold, flat and modern visual style with lots of white space, clean outlines and using design to establish information architecture. We also created a ton of custom icons that match the branding.

To create the website, we used the Bootstrap framework and built the site on the Ringgle CMS software platform to enable the client to manage and grow their website as their business scales up.

The result is a stunning website that looks and acts beautifully. The smooth scrolling, the bold layouts and colors create the impression of a Fortune 500 brand.

This website solution works because:

  • Bold visual style: Bold, flat and modern visual style
  • White space: Lots of white space for clean design
  • Clean outlines: Clean outlines establish information architecture
  • Custom icons: Ton of custom icons that match branding
  • Bootstrap framework: Built on Bootstrap for responsive design
  • Ringgle CMS: Built on Ringgle CMS for easy management
  • Scalable platform: Enables client to manage and grow website
  • Fortune 500 look: Smooth scrolling, bold layouts create Fortune 500 impression

FinanceSeer logo design

Results: A Website That Reflects State-of-the-Art Software

The brand identity and website we created for FinanceSeer successfully reflects their state-of-the-art financial modelling software, creating a stunning website that looks and acts beautifully. The bold, flat and modern visual style with lots of white space, clean outlines, custom icons, and smooth scrolling creates the impression of a Fortune 500 brand, positioning FinanceSeer as a professional financial modelling application for Financial Analysts, Controllers, CFOs, bankers and consultants.

Today, FinanceSeer uses this brand identity and website to attract financial professionals who need sophisticated driver-based financial models, positioning them as a multi-dimensional financial modelling application that runs locally on desktop with fast calculations, automatic software updates, and the ability to run rapid what-if scenario analysis across integrated financial statements, with a website that reflects their state-of-the-art software and creates a Fortune 500 brand impression.

What our clients say

Tom McGee

Tom McGee

PD Campus

"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

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