Fitzgibbon Investments: Heraldic Crest Honoring Family Heritage
The Challenge: World Class Branding for Expansion
Fitzgibbon Investments Ltd., is an investment company specializing in tech start-ups, real estate, stocks and mutual funds.
They needed a world class branding to help expand their brand and came to Spellbrand for help.
This challenge requires:
- World class branding: Branding to help expand brand
- Investment company: Tech start-ups, real estate, stocks, mutual funds
- Family heritage: Honor Fitzgibbon family heritage and history
- Trust building: Establish trust needed in financial world
Brand Story: Lasting Economic Value
Brand Story: Fitzgibbon’s mandate is to invest across industry sectors in attractive opportunities with significant growth potential. Fitzgibbon invests in various sectors with many of its investments being made by way of international partnerships and alliances. Fitzgibbon’s strategic relationship with large multinationals has led to successful partnerships through profitable joint ventures.
Fitzgibbon’s investment approach focuses on lasting economic value, which is often independent of near-term market disruptions. Fitzgibbon consistently strives to partner with best-in-class entrepreneurs and corporations and builds long-term relationships which have been a key determining factor in the success it enjoys today.
To enable Fitzgibbon to put its best foot forward in terms of its brand development, it came to the leader in the Financial Branding market segment – Spellbrand.
This brand story works because:
- Cross-sector investment: Invests across industry sectors in attractive opportunities
- International partnerships: Investments through international partnerships and alliances
- Strategic relationships: Strategic relationships with large multinationals
- Lasting value: Focuses on lasting economic value independent of market disruptions
- Best-in-class partners: Partners with best-in-class entrepreneurs and corporations
- Long-term relationships: Builds long-term relationships key to success
Brand Solution: Simplified Heraldic Crest Design
Brand Solution: Due to the family heritage and history that the Fitzgibbon name carries, our primary direction was to create a crest-based logo design that would truly represent the majesty and rich heritage of Fitzgibbon. We started with working on the Fitzgibbon coat of arms and creating a more modern version. However, after some reflection and discussions with the client, we felt that the complex design of the coat of arms was not practical for everyday branding and hence decided to approach a simplified heraldic crest-based design.
The result is a beautiful-looking logo that broadcasts the premium and rich culture of the financial investments company and strives to establish the trust that is needed in the financial world. The logo features a shield with an old English letter “F” and a crown on top. Flanking both sides of the shield are two heraldic lions representing the majesty of the Fitzgibbon legacy.
This brand solution works because:
- Family heritage: Honors family heritage and history of Fitzgibbon name
- Crest-based design: Crest-based logo design represents majesty and rich heritage
- Simplified approach: Simplified heraldic crest more practical than complex coat of arms
- Shield design: Shield with old English letter “F” and crown on top
- Heraldic lions: Two heraldic lions flanking shield representing majesty
- Premium culture: Broadcasts premium and rich culture
- Trust building: Establishes trust needed in financial world
Results: A Brand That Honors Heritage and Builds Trust
The brand identity we created for Fitzgibbon Investments successfully honors the family heritage and history of the Fitzgibbon name while establishing the trust needed in the financial world. The simplified heraldic crest-based logo design with shield, old English letter “F”, crown, and heraldic lions creates a beautiful-looking logo that broadcasts the premium and rich culture of the financial investments company.
Today, Fitzgibbon Investments uses this brand identity to attract investors and partners, positioning them as an investment company specializing in tech start-ups, real estate, stocks and mutual funds, with an investment approach that focuses on lasting economic value and partners with best-in-class entrepreneurs and corporations, building long-term relationships that have been key to their success.
