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Pro Salon Studios Branding
Brand Strategy Case Study

Pro Salon Studios Branding

Brand StrategyBrand IdentityLogo Design
Pro Salon Studios Branding
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Pro Salon Studios: The Professionals’ Choice

The Challenge: Differentiating in B2B Salon Rental

Pro Salon Studios is “the professionals’ choice” in independent studio rental where they offer modern, fully equipped, studio-sized salons ready for business. Pro Salon Studios came to Spellbrand to help them create a stunning new logo design and brand identity for their new concept salon. Their studios are designed for Salon and Spa professionals who are willing to make an investment in their own success.

In a B2B market where salon professionals need to trust their studio rental provider, Pro Salon Studios needed a brand identity that would communicate professionalism, quality, and partnership—not just another rental service.

Pro Salon Studios brand identity and logo design

Brand Strategy: B2B Professionalism

Because Pro Salon Studios was in the B2B space, we decided to create a predominantly text-based logo. So we started researching the “mini-salon” industry and realized most of the competition had tired-looking, blocky, and quite dated-looking logos and brands. So to help differentiate the client, we opted to go for a stylized and elegant icon that was made out of the initials “PS”. We also chose a beautiful and regal font for the name.

The result is a beautiful logo that communicates the message that Pro Salon Studios cares about its business partners and enables them to become successful. Creating an icon that is not clichéd and still retains freshness in a saturated market segment is quite a challenge. But at Spellbrand we relish such challenges.

Pro Salon Studios brand identity system

Pro Salon Studios logo design applications

Pro Salon Studios complete brand identity

Logo Design: Elegant PS Monogram

The stylized PS monogram icon works because:

  • Professionalism: Clean, elegant design communicates quality
  • Partnership: The monogram suggests collaboration and support
  • Differentiation: Moves away from tired, dated competitor logos
  • Versatility: Works across all B2B applications and marketing materials

Results: A Brand That Enables Success

The brand identity we created for Pro Salon Studios successfully differentiates them in the competitive salon rental market. The elegant PS monogram and regal typography communicate professionalism and partnership, positioning them as the professionals’ choice for salon and spa professionals who want to invest in their own success.

You can also see some product package renderings that show you the full potential of this brand. The client was absolutely thrilled with the final logo and branding! Today, Pro Salon Studios uses this brand identity to attract salon and spa professionals who need modern, fully equipped studio spaces, positioning them as a partner in their success rather than just a rental service.

What our clients say

Christian Nocera

Christian Nocera

Dapper Yankee

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Gracienne Myers

Gracienne Myers

Banana Vital

"If you are looking for a company to design your company’s identity or even rebrand your current brand, Spellbrand is the company that you would choose, they designed my company, Banana Vital’s logo, and provided me with 6 design to choose from which made it hard to choose because they were all very good. Just recently I hired them to rebrand Mechanical Bull Sales and again every logo was great and well thought out. I am very pleased with the work that Spellbrand has provided and I am looking for to continue working with them."

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

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