Pro Salon Studios: The Professionals’ Choice
The Challenge: Differentiating in B2B Salon Rental
Pro Salon Studios is “the professionals’ choice” in independent studio rental where they offer modern, fully equipped, studio-sized salons ready for business. Pro Salon Studios came to Spellbrand to help them create a stunning new logo design and brand identity for their new concept salon. Their studios are designed for Salon and Spa professionals who are willing to make an investment in their own success.
In a B2B market where salon professionals need to trust their studio rental provider, Pro Salon Studios needed a brand identity that would communicate professionalism, quality, and partnership—not just another rental service.
Brand Strategy: B2B Professionalism
Because Pro Salon Studios was in the B2B space, we decided to create a predominantly text-based logo. So we started researching the “mini-salon” industry and realized most of the competition had tired-looking, blocky, and quite dated-looking logos and brands. So to help differentiate the client, we opted to go for a stylized and elegant icon that was made out of the initials “PS”. We also chose a beautiful and regal font for the name.
The result is a beautiful logo that communicates the message that Pro Salon Studios cares about its business partners and enables them to become successful. Creating an icon that is not clichéd and still retains freshness in a saturated market segment is quite a challenge. But at Spellbrand we relish such challenges.
Logo Design: Elegant PS Monogram
The stylized PS monogram icon works because:
- Professionalism: Clean, elegant design communicates quality
- Partnership: The monogram suggests collaboration and support
- Differentiation: Moves away from tired, dated competitor logos
- Versatility: Works across all B2B applications and marketing materials
Results: A Brand That Enables Success
The brand identity we created for Pro Salon Studios successfully differentiates them in the competitive salon rental market. The elegant PS monogram and regal typography communicate professionalism and partnership, positioning them as the professionals’ choice for salon and spa professionals who want to invest in their own success.
You can also see some product package renderings that show you the full potential of this brand. The client was absolutely thrilled with the final logo and branding! Today, Pro Salon Studios uses this brand identity to attract salon and spa professionals who need modern, fully equipped studio spaces, positioning them as a partner in their success rather than just a rental service.
