Spellbrand Blog
Top 10 Kitchen Appliance Logos
Buying home and kitchen appliances is a confusing process for most people. There are so many options in the United States, each with its own set of special features. For many people, this ultra-practical purchase is made based on personal preference and impulse, rather than more concrete methods such as recommendation and consumer reports. This makes a home appliance logo one crucial way of communicating about the appliance in question.
However, as you will see in this post, home and kitchen logos vary widely. Some want to portray a technologically savvy image while others try to look traditional. Some of these logos are designed to grab attention and stand out in the row of appliances, while others choose a more conventional image. One thing they all have in common is using color, shape, and image to portray important facts about the company. Here are ten appliance logos that you likely have in your home right now, and the subtle messages that they are sending.
Whirlpool Appliance Logo Design
The Whirlpool corporation owns many appliance brands, but maintains its namesake appliances as the company’s flagship product. The logo is eye-catching and different from most other appliance logos. First, the signature whirlpool referring to the company name is featured above the name. Second, an yellow orbital is strategically placed around the name, which adds an inclusive circle to the design along with an attention getting splash of color. Only planets and other large objects have orbitals, so this implies that the company is large and substantial.
Maytag Appliance Logo Design
This appliance company chooses to soothe the consumer with a relaxing blue logo including a wavy shape reminiscent of water. If you look closely, the wave is shaped to also resemble the letter ‘M’, which is the brand’s initial. The wave shape implies forward movement and progressiveness, so customers can rest assured that their appliance will have all of the latest features. The overall square shape gives an honest, straightforward image, which is bolstered by the ultra-traditional font choice.
3. Black & Decker Appliance Logo Design
Mash Bonigala
Creative Director & Brand Strategist
With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.
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Gracienne Myers
Banana Vital
"If you are looking for a company to design your company’s identity or even rebrand your current brand, Spellbrand is the company that you would choose, they designed my company, Banana Vital’s logo, and provided me with 6 design to choose from which made it hard to choose because they were all very good. Just recently I hired them to rebrand Mechanical Bull Sales and again every logo was great and well thought out. I am very pleased with the work that Spellbrand has provided and I am looking for to continue working with them."
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PD Campus
"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"
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