Spellbrand Blog
Top 10 Kitchen Appliance Logos
Buying home and kitchen appliances is a confusing process for most people. There are so many options in the United States, each with its own set of special features. For many people, this ultra-practical purchase is made based on personal preference and impulse, rather than more concrete methods such as recommendation and consumer reports. This makes a home appliance logo one crucial way of communicating about the appliance in question.
However, as you will see in this post, home and kitchen logos vary widely. Some want to portray a technologically savvy image while others try to look traditional. Some of these logos are designed to grab attention and stand out in the row of appliances, while others choose a more conventional image. One thing they all have in common is using color, shape, and image to portray important facts about the company. Here are ten appliance logos that you likely have in your home right now, and the subtle messages that they are sending.
Whirlpool Appliance Logo Design
The Whirlpool corporation owns many appliance brands, but maintains its namesake appliances as the company’s flagship product. The logo is eye-catching and different from most other appliance logos. First, the signature whirlpool referring to the company name is featured above the name. Second, an yellow orbital is strategically placed around the name, which adds an inclusive circle to the design along with an attention getting splash of color. Only planets and other large objects have orbitals, so this implies that the company is large and substantial.
Maytag Appliance Logo Design
This appliance company chooses to soothe the consumer with a relaxing blue logo including a wavy shape reminiscent of water. If you look closely, the wave is shaped to also resemble the letter ‘M’, which is the brand’s initial. The wave shape implies forward movement and progressiveness, so customers can rest assured that their appliance will have all of the latest features. The overall square shape gives an honest, straightforward image, which is bolstered by the ultra-traditional font choice.
3. Black & Decker Appliance Logo Design
Mash Bonigala
Creative Director & Brand Strategist
With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.
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Ernest Bannister
M.O.R.E
"My experience with the Spell brand team has been nothing short of excellent. From the beginning Mash and team made me feel very comfortable with the design process. I am extremely happy with the results of my design and look forward to working with Spellbrand; exclusively! I have told many family, friends and peers about the great work the Spellbrand team has done in creating my design. Thanks again for all your patience and professionalism; I look forward to working with you in the future."
Christian Nocera
Dapper Yankee
"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"
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