Top 10 Luxurious Logos

Chanel is the first name that comes to many minds when luxury comes up in conversation. Part of this association is due to the brand’s carefully crafted image. The interlocking C’s originally belonged to the tony Chateau de Cremat, which gave the founder permission to use and trademark the image when the first Chanel store opened. The C’s are linked in a way that is reminiscent of jewelry chains, while the round shape and interlocking pattern hint at inclusiveness. The message that this is luxury merchandise we all can wish for has kept this fashion house a leader for decades.

The three pointed star of Mercedes-Benz has been with the company for exactly one century, since it was introduced in 1909 to symbolize the company’s domination of land, air, and water, as the motors were used in vehicles of all sorts. The circle was added later, giving the dominant image a touch of friendliness. This combination of exclusivity and accessibility is used successfully in many luxury auto logo design.

This champagne is the go-to drink of the wealthy, envied by those who cannot or will not spend one hundred dollars or more on one bottle of bubbly. The drink logo is simple, with a shield-shaped image that represents tradition in a gold color reminiscent of wealth. The name is written in a cursive script that is slightly rounded to soften the impact. The name appears handwritten, giving a personal artisan touch to the product.

This company is known for its many crystal products, all beautiful, clear, and striking in their perfection. While the company’s original logo was the edelweiss flower of the founder’s homeland, the company later chose the graceful, upscale image of the swan as a central image. The swan’s pixilation toward the tail end refers to a crystal’s refraction of light. The blue color is reminiscent of another clear, crystalline substance—water and deserves to be in the top 10 jewelry logos.

While many of the other luxury logos focus on a combination of exclusivity and inclusiveness, the Fendi logo is all straightforward hard edges. The two F’s are nestled together in an intimate way, but they form a hard edged rectangle that implies tradition and honesty. Because this image is very different yet appropriate for the company, it is highly memorable and recognized throughout the fashion logo world.

This company is the oldest fashion house still in business, with one of the world’s most recognizable logo designs. The L and V of the name are layered over each other to give a distinctive shape. The writing in the image is heavy with serifs to give a substantial feeling, while the full company name written below is in thin, unassuming lettering. The contradiction of substance and humility is attractive in a brand and may be part of the reason for the company’s longevity.

Again the square shape is used to give a straightforward image, which is unusual as luxury brands are not exactly low-frill products. The G is arranged to look like a spiral, which in this arrangement makes the square appear to be moving and swirling. This feeling of movement makes the brand appear to be constantly changing, a positive image. The brand name is written in thin, plain lettering that doesn’t detract from a rather complicated and certainly meaningful image.