TikiPiki: Custom Tiki Illustrations for Summer Lifestyle Brand
Situation: Creating Brand Identity for Summer Lifestyle Brand
TikiPiki is a summer lifestyle brand located in Los Angeles and promoting all things joy and fun!
The t-shirt and apparel market is competitive, with numerous brands launching at a mind-boggling rate. TikiPiki needed a brand identity that would set them apart from competition while serving both as brand identity and t-shirt designs.
Task: Create Brand Identity Through Custom Illustrations
We created a series of Tiki custom illustrations for this client. The challenge required:
- Brand identity: Custom illustrations that serve as brand identity
- T-shirt designs: Series of t-shirt designs to launch t-shirt line
- Summer lifestyle: Brand that promotes all things joy and fun
- Themed illustrations: Themed illustrations that create impact
- Competitive differentiation: Brand that sets apart from competition
Action: Strategic Brand Development
Custom Illustrations: Art That Sets You Apart
Creating custom illustration designs for clothing and apparel including t-shirts is an art in itself. These days the rate at which t-shirt brands are launching is mind-boggling. There is a lot of noise in the marketplace. Design is at the core of any t-shirt business and custom illustrations set you apart from the competition.
Custom illustrations that are themed can create quite an impact. The secret to awesome-looking illustrations is creating clear and crisp drawings and versatile vector artworks. When these vector artworks are scaled up on clothing and apparel, they retain their crispness and look stunning on t-shirts or other clothing items.
This approach:
- Creates art: Custom illustration design is an art
- Addresses competitive market: T-shirt brands launching at mind-boggling rate
- Emphasizes design core: Design is at core of any t-shirt business
- Provides competitive advantage: Custom illustrations set you apart
- Creates themed impact: Themed illustrations create quite an impact
- Ensures clarity: Clear and crisp drawings and versatile vector artworks
- Enables scalability: Vector artworks retain crispness when scaled up
Brand Strategy: Buyer Profiles and Brand Vision
Coming up with themed designs starts with your buyer profiles. Understanding where your buyer is in their journey will inform you of the themes and design styles that would make for a successful sales campaign. Of course, demographics are critical but you should also consider psychographics before you embark on custom illustrations for your clothing and apparel items.
When we work with a fashion client, we start with exploring ideas that align closely with their brand vision and brand mission. If they do not have these, we help them come up with these messaging ideas and help crystallize their brand essence. Once you nail these critical components of brand messaging, they will make it easy to come up with design themes and ideas.
Pre-Launch Strategy: Building Story and Context
Rather than simply create designs, out them on your apparel and try and sell them, start with building a story and context for the designs and theme even before you begin your sales cycle. Plan out a pre-launch social media campaign to garner interest in your community. Tease out the launch and create buzz.
Themed illustrations also create an opportunity to create limited edition prints that can be sold through creative social media campaigns. However, make sure that you have a plan and a focused brand strategy before brainstorming for theme ideas.
Result: Brand Identity That Promotes Joy and Fun
The custom illustration designs we created for TikiPiki successfully serve as both brand identity and t-shirt designs. The comprehensive brand transformation delivers:
Strategic Outcomes
- Brand identity: Custom illustrations successfully serve as brand identity
- T-shirt designs: Series of t-shirt designs successfully launch t-shirt line
- Summer lifestyle: Brand successfully promotes all things joy and fun
- Themed illustrations: Themed illustrations successfully create impact
- Competitive differentiation: Brand successfully sets apart from competition
- Complete brand system: Custom Tiki illustrations, brand strategy, and pre-launch campaigns create unified experience
Implementation Success
Today, TikiPiki uses these comprehensive custom illustrations to attract customers who want summer lifestyle products promoting all things joy and fun. The themed Tiki illustrations create quite an impact with clear and crisp drawings and versatile vector artworks that retain their crispness when scaled up on clothing and apparel, looking stunning on t-shirts and other clothing items. The brand successfully positions TikiPiki as a Los Angeles summer lifestyle brand with themed Tiki illustrations that serve as brand identity and t-shirt designs, creating limited edition opportunities and building story and context through pre-launch social media campaigns that create buzz and garner community interest.
