The Idea Bunny: Literal Representation Meets Professional Design
The Challenge: Creating Friendly Yet Professional Icon
The Idea Bunny is a creative consulting company that gives ideas on various subjects such as art, styling, events, advertising, and more.
This challenge requires:
- Literal representation: Design comes directly from brand name
- Idea bunny: Rabbit with light bulbs as ears
- Friendly yet professional: Both friendly and professional
- Not cute: Client did not want cute bunny
- Robust and clean: Robust and clean look and feel
Logo Design: Rabbit with Light Bulbs as Ears
The design comes directly from the literal representation of the brand name – idea bunny – leading to an iconic design of a rabbit with light bulbs as its ears. The design is stunning and the color scheme adds a sense of the robust and clean look and feel.
The simplicity and boldness are extended to the stationery design and other branding elements. The client did not want a cute bunny and I think we managed to create an icon that is both friendly and yet professional.
This logo design works because:
- Literal representation: Design comes directly from brand name
- Idea bunny: Rabbit with light bulbs as ears
- Stunning design: Design is stunning
- Robust and clean: Color scheme adds robust and clean look and feel
- Simplicity and boldness: Simplicity and boldness extended to stationery
- Friendly yet professional: Both friendly and professional
- Not cute: Not cute bunny as client requested
Results: A Brand That Balances Friendly and Professional
The brand identity we created for The Idea Bunny successfully balances friendly and professional, creating a literal representation of the brand name with rabbit and light bulbs as ears that is both friendly and professional without being cute. The stunning design with robust and clean color scheme, combined with simplicity and boldness extended to stationery design and other branding elements, creates a brand identity that works for creative consulting company giving ideas on various subjects such as art, styling, events, advertising, and more.
Today, The Idea Bunny uses this brand identity to attract clients seeking creative consulting services, positioning them as a creative consulting company that gives ideas on various subjects, with logo design that literally represents brand name through rabbit with light bulbs as ears, creating an icon that is both friendly and professional while maintaining robust and clean look and feel.
