The Idea Bunny: Literal Representation Meets Professional Design
Situation: Creating Brand Identity for Creative Consulting Company
The Idea Bunny is a creative consulting company that gives ideas on various subjects such as art, styling, events, advertising, and more.
The creative consulting market requires brands that communicate creativity, professionalism, and approachability. The Idea Bunny needed a brand identity that would literally represent their brand name while maintaining professional credibility.
Task: Create Friendly Yet Professional Brand Identity
The challenge required:
- Literal representation: Design that comes directly from brand name
- Idea bunny concept: Rabbit with light bulbs as ears
- Friendly yet professional: Brand that is both friendly and professional
- Not cute: Client did not want cute bunny
- Robust and clean: Robust and clean look and feel
Action: Strategic Brand Development
Logo Design: Rabbit with Light Bulbs as Ears
The design comes directly from the literal representation of the brand name – idea bunny – leading to an iconic design of a rabbit with light bulbs as its ears. The design is stunning and the color scheme adds a sense of the robust and clean look and feel.
The simplicity and boldness are extended to the stationery design and other branding elements. The client did not want a cute bunny and I think we managed to create an icon that is both friendly and yet professional.
This logo design:
- Represents literally: Design comes directly from brand name
- Creates idea bunny: Rabbit with light bulbs as ears
- Ensures stunning design: Design is stunning
- Adds robustness: Color scheme adds robust and clean look and feel
- Extends simplicity: Simplicity and boldness extended to stationery
- Balances friendly and professional: Both friendly and professional
- Avoids cute: Not cute bunny as client requested
Result: Brand Identity That Balances Friendly and Professional
The brand identity we created for The Idea Bunny successfully balances friendly and professional. The comprehensive brand transformation delivers:
Strategic Outcomes
- Literal representation: Design successfully comes directly from brand name
- Idea bunny concept: Rabbit with light bulbs as ears successfully created
- Friendly yet professional: Brand successfully balances friendly and professional
- Not cute: Design avoids cute bunny as client requested
- Robust and clean: Robust and clean look and feel achieved
- Complete brand system: Simplicity and boldness extended to stationery and branding elements
Implementation Success
Today, The Idea Bunny uses this comprehensive brand identity to attract clients seeking creative consulting services. The literal representation of the brand name with rabbit and light bulbs as ears creates an icon that is both friendly and professional without being cute. The stunning design with robust and clean color scheme, combined with simplicity and boldness extended to stationery design and other branding elements, creates a brand identity that works for creative consulting company giving ideas on various subjects such as art, styling, events, advertising, and more. The brand successfully positions The Idea Bunny as a creative consulting company with logo design that literally represents brand name while maintaining robust and clean look and feel.
