Det 3 B 935th ASB: Modern Knights Protecting Our Country

Situation: Creating Patch Design for US Army Combat Unit

The 35th Combat Aviation Brigade deploys to an area of responsibility to provide command, control, staff planning and supervision of combat aviation brigade operations.

When Detachment 3 B Aviation Support Battalion wanted a kick ass logo and patch design for their unit, they came to Spellbrand. The brigade’s units fly a combination of AH-64A Apache attack helicopters, OH-58 Kiowa observation helicopters and UH-60 Blackhawk utility helicopters. It also has a detachment of two C-23 Sherpa cargo airplanes and a C-12 transport airplane.

Working with the US Army and creating a logo design that would be worn by these brave men and women in combat was a huge responsibility that we did not take lightly.

Task: Create Logo Design Worn in Combat

The challenge required:

• Combat responsibility: Logo design that will be worn by brave men and women in combat
• Huge responsibility: Design process that takes huge responsibility seriously
• Apache helicopter: Brand mark featuring Apache helicopter icon as central point
• Modern knights: Visual identity that represents men and women as modern knights
• Shield shape: Design using shield shape common to military patches

Action: Strategic Brand Development

Brand Strategy: Special Task Force for Combat Responsibility

We created a special task force at Spellbrand to work on this project headed by Brand Strategist, Mash Bonigala who already had some experience working with the US Army and the FBI (US Marshals). We spent over a week interviewing the client, researching, brainstorming and sketching before we came up with the initial designs that blew the client away.

This brand strategy:

• Takes responsibility seriously: Logo worn by brave men and women in combat
• Creates special task force: Created special task force for project
• Leverages experience: Brand Strategist with US Army and FBI experience
• Ensures thorough process: Over a week interviewing, researching, brainstorming, sketching
• Achieves client approval: Initial designs blew client away

Logo Design: Apache Helicopter and Medieval Knight Helmet

Each of the designs focused on the Apache helicopter icon as the central point. The winning design had a medieval knight’s helmet to indicate that the men and women of the 935th ASB unit were modern knights helping protect our country. We used a shield like shape that is common to most military patches with the words D3B and 935th ASB on top and bottom.

This logo design:

• Features Apache helicopter: Apache helicopter icon as central point
• Includes knight helmet: Medieval knight’s helmet indicates modern knights
• Represents modern knights: Men and women as modern knights protecting country
• Uses shield shape: Shield shape common to military patches
• Identifies unit: D3B and 935th ASB on top and bottom
• Ensures combat ready: Design suitable for combat wear

Result: Patch Design That Honors Modern Knights

The brand identity and patch design we created for Det 3 B 935th ASB successfully honors the brave men and women who wear it in combat. The comprehensive brand transformation delivers:

Strategic Outcomes

• Combat responsibility: Logo design successfully created for brave men and women in combat
• Huge responsibility: Design process successfully takes huge responsibility seriously
• Apache helicopter: Brand mark successfully features Apache helicopter icon as central point
• Modern knights: Visual identity successfully represents men and women as modern knights
• Shield shape: Design successfully uses shield shape common to military patches
• Complete brand system: Apache helicopter, knight helmet, and shield shape create unified experience

Implementation Success

Today, Det 3 B 935th ASB uses this comprehensive patch design to identify their unit. The logo design with Apache helicopter icon as central point and medieval knight’s helmet indicating they are modern knights helping protect our country, combined with shield shape design with D3B and 935th ASB identification, created through special task force with thorough process of interviewing, researching, brainstorming and sketching, successfully positions them as a unit that deploys to provide command, control, staff planning and supervision of combat aviation brigade operations. The brand successfully positions Det 3 B 935th ASB as part of 35th Combat Aviation Brigade that flies combination of AH-64A Apache attack helicopters, OH-58 Kiowa observation helicopters and UH-60 Blackhawk utility helicopters, with detachment of C-23 Sherpa cargo airplanes and C-12 transport airplane, with logo design worn by brave men and women in combat as modern knights protecting our country.