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Insurance Startup Logo & Branding
Case Study

Insurance Startup Logo & Branding

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Insurance Startup Logo & Branding

Insurance Startup Logo & Branding

Client

Blackrock Insurance

Year

2018

Location

New York | Hong Kong | London

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Blackrock Insurance is a full-service, one-stop-shop agency for all insurance needs.

Their concept is simple, with the average individual having six to seven insurance policies; their one call assistance plan will help clients save time, money and most importantly, confusion.

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

BRBG is not just another insurance agency; they offer each and every client the opportunity to take advantage of their “Personal Insurance Review” or PIR. The PIR process ensures that they recommend the best plans for their clients based on their current needs and finances.

BlackRock is a start-up Insurance agency with 5 partners that have experience in Health Insurance, Voluntary Benefits, Auto and Home, and commercial lines.

When BlackRock came to SpellBrand, they wanted a fresh and solid brand identity that would not only bring their vision and core values to the forefront but also create the right kind of impact that will set them apart from their competitors.

To make that happen, the creative branding team at SpellBrand decided to create a simple yet iconic brand mark that can be used to make their mark on the insurance market landscape. An insurance company logo design needs to be simple and convey the message with trust.

We also created matching stationery design and other branded elements that create the aura of luxury, grandeur, trust, and simplicity.

What our clients say

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

Josh Amburn

Josh Amburn

Lakefront Docks and Lifts

"I came into this project expecting to get the best logo for our brand. That’s exactly what I received. The team at SpellBrand used the descriptions of what we do along with a color palette of our site to design three amazing concepts. Once we decided on what worked best for our needs, they worked diligently to perfect the design. Their use of their project management software makes the collaboration painless. Great work team! We’ll see you on the next project! Josh"

Tom McGee

Tom McGee

PD Campus

"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"

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