Blackrock Insurance: Simplifying Insurance Complexity
The Challenge: Creating Trust in a Complex Industry
Blackrock Insurance is a full-service, one-stop-shop agency for all insurance needs. Their concept is simple: with the average individual having six to seven insurance policies, their one call assistance plan will help clients save time, money, and most importantly, confusion.
BRBG is not just another insurance agency; they offer each and every client the opportunity to take advantage of their “Personal Insurance Review” or PIR. The PIR process ensures that they recommend the best plans for their clients based on their current needs and finances.
BlackRock is a start-up Insurance agency with 5 partners that have experience in Health Insurance, Voluntary Benefits, Auto and Home, and commercial lines. When BlackRock came to Spellbrand, they wanted a fresh and solid brand identity that would not only bring their vision and core values to the forefront but also create the right kind of impact that will set them apart from their competitors.
Logo Design: Simple Yet Iconic
To make that happen, the creative branding team at Spellbrand decided to create a simple yet iconic brand mark that can be used to make their mark on the insurance market landscape. An insurance company logo design needs to be simple and convey the message with trust.
This design approach works because:
- Simplicity: Clean design communicates clarity and reduces confusion
- Trust: Simple, professional design builds confidence
- Memorability: Iconic mark ensures brand recognition
- Versatility: Works across all applications from business cards to digital
Complete Brand Identity System
We also created matching stationery design and other branded elements that create the aura of luxury, grandeur, trust, and simplicity. This comprehensive approach ensures that every touchpoint—from business cards to letterheads to digital presence—reinforces the brand’s positioning as a trusted, professional insurance agency that simplifies complexity.
Results: A Brand That Simplifies Insurance
The brand identity we created for Blackrock Insurance successfully positions them as a full-service, one-stop-shop agency that simplifies the complex world of insurance. The simple yet iconic logo design communicates trust and professionalism while the complete brand identity system creates an aura of luxury, grandeur, trust, and simplicity that sets them apart from competitors.
Today, Blackrock Insurance uses this brand identity to attract clients who need help managing their six to seven insurance policies, positioning them as the solution that saves time, money, and confusion through their Personal Insurance Review process and one-call assistance plan.
