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Insurance Startup Logo & Branding
Brand Strategy Case Study

Insurance Startup Logo & Branding

Blackrock Insurance is a full-service, one-stop-shop agency for all insurance needs.

New York | Hong Kong | London Brand StrategyBrand IdentityLogo DesignStyle Guide
Insurance Startup Logo & Branding

Blackrock Insurance is a full-service, one-stop-shop agency for all insurance needs.

Their concept is simple, with the average individual having six to seven insurance policies; their one call assistance plan will help clients save time, money and most importantly, confusion.

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

blackrock insurance branding

BRBG is not just another insurance agency; they offer each and every client the opportunity to take advantage of their “Personal Insurance Review” or PIR. The PIR process ensures that they recommend the best plans for their clients based on their current needs and finances.

BlackRock is a start-up Insurance agency with 5 partners that have experience in Health Insurance, Voluntary Benefits, Auto and Home, and commercial lines.

When BlackRock came to SpellBrand, they wanted a fresh and solid brand identity that would not only bring their vision and core values to the forefront but also create the right kind of impact that will set them apart from their competitors.

To make that happen, the creative branding team at SpellBrand decided to create a simple yet iconic brand mark that can be used to make their mark on the insurance market landscape. An insurance company logo design needs to be simple and convey the message with trust.

We also created matching stationery design and other branded elements that create the aura of luxury, grandeur, trust, and simplicity.

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What our clients say

Tom McGee

Tom McGee

PD Campus

"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

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