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Mobile App Development Brand Identity
Brand Strategy Case Study

Technology Brand Strategy & Identity: Mobile App Development Brand Identity Case Study

Blue Jelli is a mobile app development company that develops educational, entertaining, and productive apps.

Boca Raton, Florida Brand StrategyBrand IdentityLogo DesignStyle Guide
Mobile App Development Brand Identity
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Blue Jelli: Mobile Apps Through University Collaboration

Situation: Creating Brand Identity for Mobile App Development Company

Blue Jelli is a mobile app development company that develops educational, entertaining, and productive apps for personal or business uses. This brand is actually special in that they work with a local university to brainstorm new ideas for their apps that can be used by students, business owners, parents, and anyone else!

The world is increasingly moving to mobile every single day. More people spend more time on their smartphones and tablets and less time glued to their computer screens. The mobile app development market is competitive, requiring brands that communicate innovation, expertise, and unique value proposition.

The mobile app development market requires brands that communicate innovation, expertise, and unique positioning. Blue Jelli needed a brand identity that would set them apart from competition while highlighting their unique collaboration with a local university.

Blue Jelli Boca Raton Florida mobile app development brand identity and abstract jellyfish logo design

Task: Create Logo Representing Innovation and Collaboration

These are the marketing strategies that Blue Jelli plans on using to promote their mobile apps, but there was something else that they were missing. The challenge required:

  • Brand differentiation: Logo design that sets brand apart from competition
  • Innovation communication: Brand identity that communicates innovation and expertise
  • University collaboration: Visual identity that highlights unique university collaboration
  • Technical sophistication: Brand that shows technical side and artistic abstract side

Blue Jelli mobile app development brand identity and logo design

Action: Strategic Brand Development

Logo Design: Abstract Jellyfish Meets Technology

Of course, as their brand name suggests, our team had to include the design of a jellyfish. They wanted to design to show off the Blue Jelli Mobile App development firm’s technical side and have an artistic and abstract side to it. The result is a logo with a modern jellyfish design above the words: “Blue Jelli Development Inc.” When you look at this logo design, you can tell that this brand is an expert in the field of mobile app development.

This design approach:

  • Connects to brand: Jellyfish directly connects to the “Jelli” name
  • Shows technical sophistication: Abstract design suggests innovation and expertise
  • Adds artistic appeal: Modern, artistic approach appeals to creative clients
  • Creates memorability: Unique jellyfish icon creates strong brand recall

Result: Brand Identity That Represents Innovation

The brand identity we created for Blue Jelli successfully communicates their expertise in mobile app development. The comprehensive brand transformation delivers:

Strategic Outcomes

  • Brand differentiation: Logo design successfully sets brand apart from competition
  • Innovation communication: Brand identity successfully communicates innovation and expertise
  • University collaboration: Visual identity successfully highlights unique university collaboration
  • Technical sophistication: Brand successfully shows technical side and artistic abstract side
  • Complete brand system: Abstract jellyfish logo, brand identity system, and visual language create unified experience

Implementation Success

Today, Blue Jelli uses this comprehensive brand identity to attract clients who need educational, entertaining, and productive apps. The abstract jellyfish logo design combines technical sophistication with artistic appeal, creating a memorable brand that stands out in the competitive mobile app development market. The brand successfully positions Blue Jelli as a mobile app development company that combines technical expertise with innovative ideas generated through university collaboration, serving students, business owners, parents, and anyone else who needs quality mobile applications, with brand identity that sets them apart from competition while highlighting their unique collaboration with a local university.

What our clients say

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Ernest Bannister

Ernest Bannister

M.O.R.E

"My experience with the Spell brand team has been nothing short of excellent. From the beginning Mash and team made me feel very comfortable with the design process. I am extremely happy with the results of my design and look forward to working with Spellbrand; exclusively! I have told many family, friends and peers about the great work the Spellbrand team has done in creating my design. Thanks again for all your patience and professionalism; I look forward to working with you in the future."

Josh Amburn

Josh Amburn

Lakefront Docks and Lifts

"I came into this project expecting to get the best logo for our brand. That’s exactly what I received. The team at SpellBrand used the descriptions of what we do along with a color palette of our site to design three amazing concepts. Once we decided on what worked best for our needs, they worked diligently to perfect the design. Their use of their project management software makes the collaboration painless. Great work team! We’ll see you on the next project! Josh"

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