Taken: Redefining Office Wear for Modern Professionals
The Challenge: Seamless Transition from Work to Play
Taken is a clothing and apparel brand by the super talented fashion designer, Edward Banks. With a goal to redefine office and commercial wear, Taken offers office wear and commercial wear that look awesome and yet casual enough to be seamlessly worn to out of office events.
This positioning strategy works because:
- Versatility: Clothes that work in office and casual settings
- Modern professional: Appeals to contemporary work culture
- Designer credibility: Edward Banks brings fashion expertise
- Seamless transition: No need to change clothes after work
Logo Design: Work-to-Play Triangle Concept
Spellbrand created a typography based logo design that has two triangles that represent the seamless move from work to play. The red triangle on top is the office and the letter A is a triangle with a smaller triangle within it and looks like the home. We also created matching stationery design.
This design approach works because:
- Visual metaphor: Triangles represent work (office) and play (home)
- Typography focus: Clean, modern typography appeals to professionals
- Color psychology: Red triangle signals energy and professionalism
- Conceptual clarity: Logo communicates brand’s core value proposition
Results: A Brand That Bridges Work and Life
The brand identity we created for Taken successfully communicates their unique value proposition of office wear that seamlessly transitions to casual wear. The typography-based logo design with its work-to-play triangle concept visually represents the brand’s core mission, while the complete brand identity system positions Taken as the solution for modern professionals who want versatile, stylish clothing.
Today, Taken uses this brand identity to attract professionals who want to redefine office wear, positioning them as Edward Banks’ clothing brand that offers office and commercial wear that looks awesome yet casual enough to be seamlessly worn to out-of-office events, bridging the gap between work and play.
