Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 13
Symbol based logos can evoke a perception or tell a narrative with just the mere sight of it. Before a logo should use a symbol, it must be carefully.
A good brand campaign starts and ends with a name. The fundamentals of brand naming and why your name is one of your most important branding decisions.
We look five ways you can create your package designs that will ensure your products stand out in the marketplace and open the doors to increased sales.
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing.
Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather.
In this week’s brand roundup, we’re covering Doritos, Panda Express and NBCU. These companies are exhibiting forward-thinking and savvy marketing.
The modern world is all about branding. If you can't market yourself, your product or your work, it's going to be difficult to get anywhere. Discover top free online marketing courses.
Here are the top timeless logos that show that through emotional attachment, they are able to capture the attention of all markets.
Typography In Logo Design - When it comes to logo design, the value of typography can never be taken for granted. If the point of a logo is to.
How the call to action relates to the sales funnel, and how to write CTAs for every stage to guide your readers toward conversion.
If your website gets traffic but no sales, something is broken. Here are 20 common conversion killers and how to fix each one.
In a competitive world, there are few differentiating factors that would have as much impact on your bottom line as your recession proof brand strategy.
Read this if you are anxious about starting your business and find out how to overcome the initial fears and anxiety through branding.
Business benefits of trade shows - Expos and trade shows get your company out into the public and amp up the face to face connections your business can make.
We spoke to 10 professional London photographers with great logo designs to discover what it takes to create a successful photography logo.
If you are a small company trying to establish yourself online or offline then the first thing that you introduce to potential customers is your logo.
In this week’s brand roundup, we explore how Samsung is embracing VR to promote a worthy cause -- enhancing their image in the process. Then we examine the.
Employer Branding Strategy is a definitive guide on how to create a robust employer brand that will attract and retain talent that propels brand loyalty.
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