Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 12
Major companies have major problems and minor companies have minor problems. The difference, however, is that major companies seem to deal with their.
Hiroshi Fujiwara, known as the ‘Godfather of Streetwear’, brought the Western Style to the Japanese youth. This 50-year-old hip-hop music DJ-turned-fashion.
Most accounting websites are boring and unprofessional. How about yours? Find out why your accounting firm needs a kick ass website!
How trying to fake your brand till you make it would lead to disaster and how to counter that to create a successful brand. A piece of cautionary advice.
The choice of colors for a logo can make a business successful or not - at least in terms of recall among target consumers.
Every business needs to have a strong brand. For startups, it is even more critical to have a brand that is message oriented & communicates differentiation.
Startups Brand Identity: A visual manifestation starts with the brand identity for startups and continues with the messaging strategy and brand.
Most business owners never step back to really consider who their target market is and how many clients or customers they actually need to have a.
If you’ve ever been unsure about social media, perhaps now would be an excellent chance to take a long, hard look at what you’ve been doing.
Old Spice s branding strategy differentiated them from major competitors who take themselves too seriously. Find out how they got 1.2 million hits on SM.
Understanding the early signs of a brand collapse can help companies do necessary measures to avoid it. Expert insights and strategies.
Videos can significantly change the perception of users about your brand. A video can create an image for your business, one that can attract...
Mindful Branding - Brand builders are not really aware of their intentions with their branding. The focus seems to usually lie in generating sales and.
Customer World View - In this article, I encourage you to think more consciously about your customer’s world view and how that would benefit your brand.
Developing a signature style is one of the best things you can do for your fashion brand. Here are top 5 reasons your fashion brand needs a Signature Style.
What would it mean if you could add 25% to every single sale? Here are 5 upsell strategies that have been proven to increase revenue.
Charge Premium Prices - How can you charge more for your products or services through the sheer power of a better brand identity?
All brands falter now and again. It depends on the mistake, but most negative situations can still be salvaged. Here are a few tips.
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