Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 11
An iconic logo is made up of a usually simple icon that either represents literally or through abstraction what the company does or what it stands for.
A hero's journey (which aligns with the Hero archetype) To Your Brand: we’re revealing a powerful marketing technique to create sizzling sales letters and ultra-persuasive content.
Video marketing has always been huge, experts have confirmed this in 2017 and set to get even bigger in the days to come. In this article, we will look.
Publicity is an art and great care must be taken to create the perfect publicity strategy. Treat each publicity campaign as a unique opportunity.
Find out how startup success can be realized through some clever branding and marketing campaigns. Expert insights and strategies.
As a new business, it is always difficult to find immediate footing. There are many competitors out there and getting the attention of the target market.
An emblem logo can be defined as a logo mark that tells a story beyond just what the brand does or stands for and is typically enclosed in an outer.
Symbol based logos can evoke a perception or tell a narrative with just the mere sight of it. Before a logo should use a symbol, it must be carefully.
A good brand campaign starts and ends with a name. Learn the fundamentals of brand naming and why your name is one of your most important branding decisions.
Here are some key features that an online store should have if they want to be successful and have a lot of customers coming back for more.
We look five ways you can create your package designs that will ensure your products stand out in the marketplace and open the doors to increased sales.
An elegant logo is defined as a logo design that takes the middle path in terms of design complexity, literal representation, layout, and typography.
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing.
Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather.
In this week’s brand roundup, we’re covering Doritos, Panda Express and NBCU. These companies are exhibiting forward-thinking and savvy marketing.
The modern world is all about branding. If you can't market yourself, your product or your work then it's going to be difficult indeed to get anywhere.
Here are the top timeless logos that show that through emotional attachment, they are able to capture the attention of all markets.
Typography In Logo Design - When it comes to logo design, the value of typography can never be taken for granted. If the point of a logo is to.
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