Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 11
Timeless Brands: In an age of constant rebrands, it can almost seem like no company or brand survives intact for very long. Here are 11 that have stood.
One of the critical and most important of those experiences is the visual language of the brand which includes the brand identity and design and much more.
We look at some of the psychological aspects of visual branding and how you can use human neurology to your advantage for better brand design.
Post-COVID, you are likely to encounter price under-cutters and high costs. Strategies to counter low-cost competitors and maintain your market position.
In this guide, we provide tips for maintaining and even enhancing your brand image through these tough times. We start with an overview of the COVID-19.
There have been many mega brands which have perished just because their CEOs and boards of directors failed to accept changes. And Abercrombie & Fitch.
Here are 10 great ideas to promote your business websites, which is fortunate for businesses that don’t have a good search engine ranking.
Growth hacking promises fast, cheap growth. But what are the real risks for brand building? Nine case studies, a practical framework, and why caution pays off.
Your brand story shapes how customers see you. Six storytelling techniques to build a narrative that earns loyalty and sets you apart.
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A luxury brand service is joyfully serving the clientele with a sincere desire to make their experience as pleasant as possible.
Brand equity is the additional value a brand name adds to a product. It is what makes customers pay more for a name brand over a store brand, and it can be built deliberately over time.
Fifteen proven ways to grow your brand awareness, from exceeding customer expectations to influencer partnerships and guest blogging campaigns.
Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel.
A recession changes the rules. Here is how to prepare your business by cutting the right expenses, increasing marketing, rethinking offers, and building financial resilience.
10 Inspiring Character Designs - At SpellBrand we love character designs and mascot designs. We have created a ton of stunning mascot characters and.
Marketing on social media has come a long way. Compared to even 2 years ago, there are tons of robust and super effective social media management tools.
How brands like Spotify, IKEA, and the U.S. Navy broke through the noise with campaigns that told stories instead of pushing products.
Versace, Burberry, and Gucci have endured for decades. What can their stories teach us about building brands that last? Three case studies with practical takeaways.
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