Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 5
There are a lot of people out there, and niche products and services can be great businesses. Niche brands live on a base of loyal clients, so your.
Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do.
When you look at the sea of financial consultants and advisors and their branding, the first thing you notice is how uninteresting and dated their branding is.
The real cost of a logo design is the impact it has on your business - both positive and negative. And no one should take their logo design lightly.
Why your customer should buy from you? How to position your brand, in relation to your competition and how customers benefit from your service or product.
Brand Promise - The promise you make to your target audience and the world at large is what makes or breaks your brand. What is yours for this New Year?
Could I be selling my product or service into an existing market? This ultimate guide answers this question with actionable tips and strategies.
In this lesson I talk about the exact steps you need to follow to research your competitors and then leverage your brand strategy to dominate them.
Marketing a beauty salon is quite challenging. In this post I write about strategies that help to not only market your salon but take it to the next level.
Learn how to build a booming beauty business with 7 proven strategies. Expert tips for salon and spa owners to grow and sustain their business.
In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
Every diligent marketer is at risk of over-marketing. It’s an easy line to cross, partially because it’s hard to see where the line is from our positions.
A ton of useful tips and action items to help you start generating more sales for your pet business right away!. Expert insights and strategies.
Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been.
A powerful article on how to get celebrities to promote your clothing brand on social media channels through some clever outreach.
Creative direction is the process of identifying the right brand message and translating that into a form that can be communicated to the target audience.
Brand Success: Understanding and implementing 4 core elements that are fundamental to your brand success is critical and can be achieved.
Read about the importance of branding to your social media channels and how it affects your brand perception. Every social media channel must have some.
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