Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 4
In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining.
In this article, I talk about how value-based pricing can turn your business and brand around and take you towards success.
Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self-confidence leads to poor results in.
There are a lot of people out there, and niche products and services can be great businesses. Niche brands live on a base of loyal clients, so your.
When you look at the sea of financial consultants and advisors and their branding, the first thing you notice is how uninteresting and dated their branding is.
The real cost of a logo design is the impact it has on your business - both positive and negative. And no one should take their logo design lightly.
Why your customer should buy from you? How to position your brand, in relation to your competition and how customers benefit from your service or product.
Could I be selling my product or service into an existing market? This ultimate guide answers this question with actionable tips and strategies.
Learn how to build a booming beauty business with 7 proven strategies. Expert tips for salon and spa owners to grow and sustain their business.
In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
Every diligent marketer is at risk of over-marketing. It’s an easy line to cross, partially because it’s hard to see where the line is from our positions.
Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been.
Creative direction is the process of identifying the right brand message and translating that into a form that can be communicated to the target audience.
Brand Success: Understanding and implementing 4 core elements that are fundamental to your brand success is critical and can be achieved.
Read about the importance of branding to your social media channels and how it affects your brand perception. Every social media channel must have some.
Before you begin paying for advertising on a search engine, there is a lot of work to do. Here we discuss how to create winning paid search campaigns.
Interaction design is the practice of designing interactive digital products, environments, systems, and services that create meaningful relationships.
Most brands struggle to penetrate the market and gain mind share. The missing element is that most brands never try and create a category that they own.
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