Our Method
How we name brands
that can't afford to get it wrong
AI made name generation worthless and name judgment more valuable. Our method is built around the judgment: strategy first, then names that clear trademark, cross markets, and get a board to say yes.
The naming engagement
One flat fee, 4–6 weeks. Strategy is built in — it's what makes the name defensible.
Strategic Discovery
We start with your long-term brand vision, goals, and architecture. The name has to fit a strategy, not just sound good — so the strategy comes first, inside the engagement.
Deep Research & Analysis
We research your business, category, target market, and competition, then develop inventive, evocative, memorable candidates. Anyone can generate 500 names with a chatbot; the value is judgment about which few could actually carry a brand.
Trademark & Domain Screening
Every candidate gets a preliminary trademark screening and a domain-availability check. A name that can't clear trademark or cross its markets isn't a name — it's a liability. This is where AI-generated lists fall apart.
Name Presentation & Storytelling
We present 6–10 names, each with a rationale and a brand story, mapped to your architecture and core values — so the board has something to say yes to, not just a list.
Named work
A few of the 250+ brands named since 1998.
Talk to the principal
Bring us the naming problem
Book a 30-minute call with Mash Bonigala. We'll walk your challenge, the trademark landscape, and how we'd approach it — no obligation.
Mash Bonigala, Founder & Principal — 250+ brands named since 1998.