For founders and new ventures
Startup Brand Package
Positioning, a name that clears trademark, and a complete visual identity — in four weeks, for one flat fee. Led personally by Mash Bonigala, who has named 250+ brands since 1998.
- From
- $3,500
- Full brand
- $4,900
- Timeline
- 4 weeks
- Slots
- 4 / month
250+
Brands named
2,000+
Identities built
Since 1998
Founder-led
Flat fee
You own every file
What is included
Three things every new venture needs before launch
Most founders buy a logo first and regret it. We do it in the only order that works: decide the position, then find the name, then build the look — each one built on the last.
Position
Decide what you are, who it is for, and why it wins - before anything gets named or drawn.
- 90-minute founder workshop with Mash
- Competitive scan of your category
- Positioning statement and target customer
- Brand story and three messaging pillars
You walk away with A one-page Positioning Brief
Name
A name built on the positioning, screened so it can actually be yours.
- 8-12 candidate names across two rounds
- Shortlist of three, each with rationale
- Preliminary trademark knockout screen (USPTO)
- .com and social-handle availability check
You walk away with Your name, with a story you can tell investors
Look
A visual identity that makes a two-week-old company look like it has been around for years.
- Two logo directions, one refined to final
- Wordmark and mark, color palette, type system
- Social avatar and banner kit, favicon
- Business card and letterhead templates, all file formats
You walk away with A one-page Brand Sheet and every file you need
Pricing
Two packages. One flat fee. No surprises.
Bought separately, strategy, naming, and identity start at $5,800 across three engagements. Bought as one package they are cheaper, faster, and built to fit together.
Name & Position
Weeks 1-2
$3,500
For founders who already have a designer, or who need the strategy and the name locked before anything else.
- Founder workshop with Mash
- Positioning Brief
- Naming with trademark knockout screen
- Domain and handle check
- Name rationale and brand story
Full Brand
Weeks 1-4 · or 2 × $2,450
$4,900
Everything a new venture needs to launch: the position, the name, and the complete visual identity.
- Everything in Name & Position
- Two logo directions, one refined
- Color, type, and Brand Sheet
- Social, card, letterhead, favicon
- All final files - you own them outright
The guarantee
If your final name fails the trademark knockout screen, we re-name at no charge.
Add-ons
- Trademark filing Through our partner attorney, quoted per class
- One-page launch site $1,500 - designed and built on your new identity
- Investor pitch deck Quoted on scope, in your new brand system
Built for
- Pre-seed and seed-stage founders with a launch date
- First-time founders who want it done right the first time
- Side projects that have just become the main project
- Ventures raising, where the brand has to survive a diligence call
Not the right fit if you are
- Established companies changing their name See Rename →
- Portfolios that name products continuously See Naming Programs →
- Projects that need packaging or a full website first See all services →
Proof
Brands that started here
Stay Shark: Crafting The Neat Shark's Premium Grooming Empire
French Coffee Startup Branding
Financial Investment Company Branding
Auroreo Apparel Logo Design & Branding
Chronos Whisky Branding
Fruit5 Smoothie Logo & Branding
Who you work with
Every package is led by Mash Bonigala
Not a project manager, not a junior strategist. Mash runs your workshop, writes your positioning, and directs the naming and the identity himself, with the Spellbrand design team executing under his direction. It is the same process he has used to name 250+ brands and build 2,000+ identities since 1998 — sized for a company that is four weeks old.
"A founder does not need a hundred-page brand book. They need a position they can say in one breath, a name they can own, and a look that makes the first customer trust them."
Mash Bonigala · Founder & Principal
Questions founders ask
Is the price really flat?
Yes. $4,900 for the Full Brand package and $3,500 for Name & Position, with the rounds and deliverables listed above. If you want more rounds or extra deliverables we quote them before we start, never after.
Who actually does the work?
Mash Bonigala leads every package personally: he runs the workshop, writes the positioning, and directs the naming and the identity. Design is executed by the Spellbrand team under his direction.
What does the trademark screen cover?
A preliminary knockout search of the USPTO database and common-law use for your shortlist, so you do not fall in love with a name someone else owns. It is not a legal opinion; if you want to file, our partner attorney handles it as an add-on.
What if none of the names work?
Two rounds are built in. If your final name fails the knockout screen, we re-name at no charge. In 250+ naming engagements it has happened rarely, but the guarantee is there.
Do I own the files?
Completely. Final logo, brand sheet, templates, and source files are yours, in every format, with no licensing strings.
Why only four slots a month?
Because Mash is in every one of them. Four keeps the workshop personal and the timeline honest. If the month is full, you are booked into the next one and the price is held.
4 founder slots per month
Apply for a slot
Tell us what you are building. Mash Bonigala reads every application and replies within one business day with a yes, a question, or a better-fit suggestion.