What Makes a Great Logo?
A great logo is more than just a pretty picture—it's the visual cornerstone of your entire brand identity. It needs to work across every medium, from business cards to billboards, and remain memorable for years to come.
Memorable
Instantly recognizable and easy to recall
Scalable
Works perfectly at any size
Timeless
Remains relevant for decades
Versatile
Adapts to any context or medium
Appropriate
Reflects your brand personality
Unique
Stands out from competitors
Our Proven Design Process
Discovery & Research
We start by understanding your business, target audience, competitive landscape, and brand personality. This deep dive ensures we create a logo that truly represents your unique value.
Concept Development
Our designers explore multiple creative directions, sketching dozens of concepts. We'll present you with 3-5 strong concepts, each with a unique approach to representing your brand.
Refinement & Selection
You'll choose your favorite direction, and we'll refine it to perfection. We'll adjust typography, colors, proportions, and details until your logo is absolutely perfect.
Testing & Validation
We test your logo at various sizes, on different backgrounds, and in real-world contexts to ensure it works perfectly everywhere it needs to.
Delivery & Guidelines
You'll receive your logo in all necessary file formats (vector and raster), along with a comprehensive brand guidelines document covering proper usage, colors, spacing, and more.
Choose Your Package
Transparent pricing with everything you need to get started. No hidden fees, no surprises.
Essential
What's Included:
- Custom logo design (3 initial concepts)
- 2 revision rounds
- Primary logo in multiple formats (PNG, JPG, SVG)
- Basic brand colors (2-3 colors)
- Logo usage guidelines (1-page PDF)
100% ownership • No hidden fees • Satisfaction guaranteed
Professional
What's Included:
- Custom logo design (5 initial concepts)
- 3 revision rounds
- Complete logo family (primary, secondary, icon)
- Full color palette (primary + secondary colors)
- Typography selection (2 font pairings)
- Basic brand pattern/texture
- Comprehensive brand guidelines (5-8 pages)
- Business card design (1 concept)
- Social media profile kit
100% ownership • No hidden fees • Satisfaction guaranteed
Complete
What's Included:
- Everything in Professional, plus:
- Logo design (6-8 initial concepts)
- Unlimited revisions (within 30 days)
- Extended logo family (full suite of variations)
- Brand patterns and textures (3+ options)
- Extended brand guidelines (12-15 pages)
- Stationery suite (business card, letterhead, envelope)
- Social media templates (10+ designs)
- Email signature design
- Brand photography art direction guide
- 30-minute brand strategy consultation
100% ownership • No hidden fees • Satisfaction guaranteed
All packages include 100% ownership of final designs
Questions? Call +1 (845) 233-6410 or contact us
Our Brand-Love Guarantee
We've been creating brands since 1998, and we're confident you'll love what we create for you. But we get it - investing in your brand is a big decision. That's why we offer this simple promise:
If you're not excited about the initial concepts we present, we'll refund 50% of your investment. No runaround. No hassle. Just a quick email.
Here's how it works:
Once we deliver your initial design concepts (typically within 10-14 days of receiving your brief), you'll have 3 business days to review them. If our creative direction doesn't resonate with you, simply let us know and we'll process your 50% refund immediately.
Why 50%? Because by that point, we've invested significant strategy time, research, and creative energy into understanding your brand and developing concepts tailored to your vision. But we never want you to feel stuck with work that doesn't excite you.
Bottom line: We only succeed when you love your brand. And after 2,000+ successful projects, we're betting you will.
Logo Types We Specialize In
Wordmark Logos
Typography-based logos that make your company name the star. Perfect for businesses with distinctive names.
Examples: Google, Coca-Cola, FedEx
Lettermark Logos
Initials or acronyms designed into a memorable mark. Ideal for companies with long names.
Examples: IBM, HBO, NASA
Pictorial Marks
Icon-based logos featuring a recognizable image. Great for building strong visual associations.
Examples: Apple, Twitter, Target
Abstract Marks
Unique geometric forms that convey brand essence without literal imagery. Perfect for modern brands.
Examples: Pepsi, Adidas, BP
Mascot Logos
Character-based logos that become brand ambassadors. Excellent for family-friendly and sports brands.
Examples: KFC, Pringles, Mailchimp
K-12 Schools: Looking for school mascot design services? Visit our specialized K-12 brand agency.
Combination Marks
The best of both worlds—text and symbol working together. The most versatile logo type.
Examples: Burger King, Doritos, Lacoste
What You'll Receive
Vector Files (AI, EPS, SVG)
Scalable to any size without quality loss
Raster Files (PNG, JPG)
High-res files for digital and print use
Color Variations
Full color, grayscale, and monochrome versions
Transparent Backgrounds
Use your logo on any background
Brand Guidelines PDF
Complete usage instructions and specifications
Social Media Sizes
Optimized files for all major platforms
Ready to Create Your Perfect Logo?
Let's craft a logo that captures your brand essence and makes you stand out in the marketplace.
