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Tokyo Luxury Brand Identity
Case Study

Tokyo Luxury Brand Identity

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Tokyo Luxury Brand Identity

Tokyo Luxury Brand Identity

Client

Verdi

Year

2016

Location

Tokyo, Japan

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Verdi has plans to open a woman fashion and handbag brand in Tokyo this fall or winter. They would sell via an internet shopping mall and some select shops in Tokyo, Japan, and Seoul, Korea.

All their bags are made of high-quality Italian cowhide and small quantities of crocodile leather. All bags and accessories are made in Japan by professional bag makers and artisans. Their concept is a little bit like Hermes and Moynat with core concepts of luxury, style, and high quality but at affordable rates.

The logo design we created for Verdi screams elegance, luxury, and chic. The design is made up of two components – the icon which includes the letter V with a crown on top and a wreath to create an emblematic design. The second element is the name of the brand stacked below the icon and the whole design is enclosed by a wavy circle to complete the emblem.

The brand story of premium luxury and elegance is carried by the beautiful crown icon as well as the elegant font choice.

What our clients say

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

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