Spellbrand Blog
YouTube: A Visual Platform for Your Brand
YouTube is the largest video sharing website in the world and it is easily the most recognizable. It was founded in November 2005 by three former PayPal employees in order to give people a free outlet to watch and to showcase audio-visual works such as movie clips, TV trailers, music videos, video blogs and even short films.
Powered by Adobe Flash Video and HTML5, YouTube has become so popular that it was bought by Google for about US$ 1.65 billion in November 2006 to operate as a subsidiary. The value of YouTube for watching videos and sharing content has boosted its importance for businesses as well. The brand of your business will benefit strongly if it has a YouTube presence. Check out our own Brand Builder Show channel on Youtube to see how we do it.
Videos can significantly change the perception of users about your brand. A video can create an image for your business, one that can attract your target market. It can convey the quality of your products and services. If a picture can paint a thousand words, imagine how much more you can tell about your brand with the use of videos?
Branding for YouTube
If your brand is already established, you should just continue its momentum when you create its YouTube channel. The name of your YouTube channel should be carefully chosen because this can’t be changed at a later date.
The appearance of your YouTube channel can be customized. Background color and fonts may be revised. To keep your channel coherent with your brand, its visual elements should be aligned with your company.
Of course, YouTube is all about videos. There is no better way to improve your brand than to display your most important or most recent videos. As always, excellent content will propel your brand.
Content Is King
YouTube is just a channel to help you communicate with your target market. Your business should still put in work to create quality content. Likewise, video production should be complemented with the promotion.
With the advent of social media marketing, it is now easier to spread the word about your videos. Facebook and Twitter have become significant platforms for turning YouTube videos into viral sensations. A YouTube video can also be embedded in blog articles and news stories where it can have greater exposure.
Brand Promotion within YouTube
While videos are the best way to market your brand, there are also various ways to promote your business on YouTube. Your business can now put a hyperlink in the “description box” of your videos to invite users to your websites.
You can also generate site traffic with the use of self-branded overlays. In the past, you needed to promote your videos to use the overlays. Now you can simply create a video and still enjoy branded overlays. At the same time, you can also prevent external advertisements in your YouTube channel so that your own overlays can be seen.
Caring for Subscribed Users
In YouTube, there is an option to “Always Take Subscribed Users to the Feed Tab.” You should always enable this. When users subscribe in your YouTube channel, it is an indication of interest in your content. This is a positive sign for your business and you should take care of these subscribed users.
When you bring these subscribed users in the Feed tab, they will see your latest videos, updates and comments. This can inspire your subscribed users to have more involvement and even loyalty with your video posts. After all, YouTube is not only a video watching and sharing service. It is also a social network.
The Business Edge of YouTube
YouTube is more than just a website for people to enjoy free videos and to share the content they create. It is also a way to interact with various people all over the world. Because there are millions of users in YouTube, this website has become a powerful platform to spread the word about a brand.
YouTube is for free and a business can have immense rewards if it chooses to invest in the production of YouTube videos. A video can significantly affect the thoughts of users about the quality of your brand. When used properly and efficiently, YouTube can be an edge in business.
Mash Bonigala
Creative Director & Brand Strategist
With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.
Featured Work
See Our Work in Action
Real brands, real results. Explore how we've helped businesses transform their identity.
Client Love
What Our Clients Say
Don't just take our word for it. Hear from the brands we've worked with.
Josh Amburn
Lakefront Docks and Lifts
"I came into this project expecting to get the best logo for our brand. That’s exactly what I received. The team at SpellBrand used the descriptions of what we do along with a color palette of our site to design three amazing concepts. Once we decided on what worked best for our needs, they worked diligently to perfect the design. Their use of their project management software makes the collaboration painless. Great work team! We’ll see you on the next project! Josh"
Tom McGee
PD Campus
"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"
Related Services You Might Love
Based on what you just read, here are services that can help you achieve similar results for your brand.
Free Download
Brand Consistency Checklist
A 27-point checklist to audit your brand across every touchpoint. Used by our team on real client projects.
Success! Check your email for the download link.
Instant PDF download. We'll also send branding tips -- unsubscribe anytime.
Keep Reading
Related Articles
Apr 17, 2026
Stop Naming Your Brand Like a Founder. Start Naming It Like a Buyer.
Founders name brands from the inside out: what the company does, what the technology is, what the vision means to them. Buyers don't care about any of that. After 250+ naming projects, here's how to name from the buyer's perspective and why it changes everything.
Read MoreApr 16, 2026
The Brand Name Moat: How the Right Name Creates an Unfair Advantage Your Competitors Can Never Copy
Your product can be copied in six months. Your price can be undercut tomorrow. But your brand name, if you chose it right, is the one competitive asset that's permanently yours. Here's how naming creates a moat that widens every year.
Read MoreApr 15, 2026
The Final Three: How to Pick Between Your Last Brand Name Candidates Without Blowing the Decision
You've narrowed it to three names. You can't decide. Every name has a flaw, every name has a fan on your team, and the launch date is closing in. Here's the decision framework I've used for 250+ naming projects to cut through the deadlock and pick the right name with confidence.
Read More