Insights & Strategy
Spellbrand Blog
Explore brand launches, rebrands, and strategies. Search by topic or dive into the latest insights.
Coping with Branding Failure: How to Recover Rebuild Your...
Brand failure happens to even the most successful companies. Discover expert strategies and insights to help your business succeed.
Psychology of Logo Shapes: How Geometry Influences Brand...
Discover how circles, squares, triangles, and other geometric shapes in logo design subconsciously influence consumer perception and brand trust.
Brand Guidelines: How to Create Style Guides Ensure...
Master brand guidelines creation. Learn what to include, how to structure, and how to create style guides that ensure consistent brand application everywhere.
Ultimate Guide to Brand Naming: How to Create Memorable...
The complete guide to brand naming. Master proven strategies, avoid costly mistakes, and create names that are memorable.
[Sage archetype](/brand-archetypes/sage) Building Tactics...
Branding building is defined as what defines a business in the minds of consumers. It’s what sets a brand apart from all others in its space. But how do.
Social Media Marketing – The Ultimate Guide
An ultimate guide to creating your social media marketing and includes an explanation of how to use social media as well as how to implement campaigns.
Color Psychology in Logo Design: Science of Brand Color...
Master the psychology of color in logo design.
Logo Design Psychology: How Colors, Shapes, Typography...
Complete Rebranding Guide: When, Why, How to Rebrand...
Brand Positioning Strategy: How to Stand Out in Crowded...
Ultimate Guide to Medical & Healthcare Logo Design &...
Complete guide to medical and healthcare branding and logo design. Discover expert strategies and insights to help your business succeed.
The Ultimate Guide to Real Estate Logo Design & Branding
Complete guide to real estate branding and logo design. Discover expert strategies and insights to help your business succeed.
Building a Brand Strategy from Scratch
Creating a brand strategy from scratch is a complex, iterative process that requires a deep understanding of both your audience and the market. Simply.
How Not to Rely on Advertising to Build Your Sports Brand
It can be daunting to set up a brand new sports brand when you face mega-names like Nike and Adidas. Read how you can make it a success!
Branding Vs Advertising – Is There a Difference?
Some people tend to interchange Branding Vs Advertising. Learn what the difference is. Discover expert strategies and insights to help your business succeed.
The Ultimate Guide To Creating A Brand Marketing Plan
Your marketing plan includes brand strategy, positioning, brand naming, brand identity development, pricing, marketing channels and campaigns and more.
Is Your Brand Message Losing You Customers?
Brand message clarity is critical for brand success. Learn how to develop a clear brand message strategy that resonates with your audience and drives consistency across all touchpoints.
Guides & Resources
How-To Guides & Resources
Step-by-step guides and expert insights to help you navigate branding and logo design.
What are paths and anchor points in Adobe Illustrator?
Master the fundamentals of paths and anchor points in Adobe Illustrator. Discover expert strategies and insights to help your business succeed.
Use Of Color In Creating Logo Designs
Master the psychology of color in logo design.
Developing a Jewelry Logo
Learn how to create a jewelry logo that captures elegance and sophistication. Discover expert strategies and insights to help your business succeed.
Eye Catching Logos Vs. Cluttered Logos
Learn the difference between eye-catching and cluttered logo designs. Discover expert strategies and insights to help your business succeed.
The Famous Canon Logo: Origin and Evolution
Explore the fascinating history of the Canon logo, from its Buddhist origins to its modern iconic design. Discover how this legendary brand evolved its visual identity.
Do It Yourself Logo Design
Understand the pros and cons of DIY logo design. Learn when it makes sense to design your own logo and when professional design is worth the investment.
5 Rules for a Winning Business Card Design
Master the art of business card design with these five essential rules. Discover expert strategies and insights to help your business succeed.
Benefits of Co-branding
Discover how strategic co-branding partnerships can expand your reach, build credibility, and drive growth. Learn expert strategies for successful brand collaborations.
Getting Ahead of the Game with a Sports Team Mascot
Learn how a well-designed sports team mascot can boost team morale, build fan loyalty, and drive merchandise sales. Get expert insights on creating memorable mascots.
Branding Your Customer Experience
Learn how to extend your brand beyond visual identity into every customer interaction. Discover expert strategies and insights to help your business succeed.
How Top Insurance Brokers In The World Have Awful Logos
Discover the top 10 how top insurance brokers in the world have awful logos logos. Discover expert strategies and insights to help your business succeed.
What Is Sacrificed In A Cheap Logo Design
A cheap logo design style does not necessarily mean that the design is of poor quality. The design may be by a professional logo designer but at a low
How to approach logo design projects
Learn how to approach logo design projects. Expert guide with practical tips and best practices. Learn proven techniques and best practices for better results.
How to work with a logo designer
Ok. Now that you have decided to get a logo designed there are a few things that you need to be aware of so that you can get the most out of your logo...
How to Treat Your Brand like a Person
A brand can have such a strong sense of identity that it’s almost possible to think of them as people. And why not? After all, a good brand has his ow...
How to Select a Good Logo Designer
As I’ve mentioned before, logos are essential to creating a great brand, so you want to make sure that the graphic designer making your logo is the be...
How to Trademark a Logo Design
Learn how to trademark a logo design and why you should. Complete guide to protecting your brand identity with trademark registration.
Small Business Guide to Marketing through Google Adwords
**For small businesses struggling to keep their marketing budget to an absolute minimum, Google AdWords can seem like an attractive option.** After al...
Healthcare & Medical Facilities: Awful Logo Practices
Discover why some healthcare facilities compromise on logo design and how it harms their reputation. Get actionable tips and strategies from industry experts.
Why Crowdsourcing Your Brand's Logo is a Bad Idea
Discover why crowdsourcing your logo design is a costly mistake. Discover expert strategies and insights to help your business succeed.
What Do You Need To Start An Online Business
Discover the essential elements needed to start a successful online business. Discover expert strategies and insights to help your business succeed.
The Power Of A Company Mascot
Learn how company mascots can strengthen your brand identity. Discover the power of mascot design for business branding.
Pitching the Old Logo
Learn when and how to pitch a logo redesign to clients. Expert insights on transitioning from old to new brand identity.
Airlines Logos With Flying Colors
Explore airline logos and their use of color. Discover how airlines use color psychology in their branding and logo design.
Logo Design File Formats
Complete guide to logo design file formats. Learn about EPS, AI, PDF, PNG, SVG and when to use each format for your logo.
Logo Design Programs
Discover the best logo design programs and software. Compare professional tools for creating vector logos and brand identity.
Vector Graphics and Raster Graphics Difference
Learn the key differences between vector and raster graphics. Understand when to use each format for logo design, print, and digital media.
Logo Collections
Top 10 Logo Designs
Expert analysis of iconic logo designs across industries and styles.
How Top Insurance Brokers In The World Have Awful Logos
Discover the top 10 how top insurance brokers in the world have awful logos logos. Discover expert strategies and insights to help your business succeed.
Top 10 Online Boutique Logos | Boutique Logo
Discover the top 10 online boutique logos | boutique logo logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Top 10 Online Web Application Logo Designs
Discover the top 10 online web application logo designs logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Top 10 Simple Logos (Yet Effective Logos)
Discover the top 10 simple logos (yet effective logos) logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Top 10 American University & College Logos
Discover the top 10 american university & college logos logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
Top 10 Media Company Logos
Discover the top 10 media company logos logos. Expert analysis of iconic logo designs, their history, and what makes them memorable.
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