Investment Management Brand Identity
Client
Meraz Investments
Year
2018
Location
San Francisco, CA
Services Rendered
Deliverables
- Final Source Files
- Brand Style Guide
Meraz Investments provides principal safety, stable cash returns, increasing cash returns, growing equity, opportunities to accelerate for private investors.
They provide a much better investment and alternative returns than stocks, bonds, REITS.
Meraz’s mission is to significantly increase investors’ cash flow and help invest in quality and certainty by providing a proven inflation-resistant investment in fractional apartment building ownership that can generate stable cash yield and increase equity over the long term. The client wanted a brand that is Luxurious, Vibrant, Eye Catch, Trustworthy, Competent, Professional.
Targeting Accredited Investors (1 million net worth or 250k annual income), this client needed a brand mark that screamed trust and elegance.
We worked with the client to identify their value proposition and helped create a brand story that connected with their target market. Positioning an investment company effectively is quite a challenge. To achieve this it takes a combination of great brand strategy and stunning visual language to communicate the right brand message.
We also created social media profiles, unique icons, email signatures, and more to create a consistent look and feel for this brand.
