Humanitarian Organization Branding
& Website Design
World Aid is a Christian non-governmental organization that works to provide humanitarian relief, infectious disease prevention, and crisis care training, to vulnerable populations living in extreme poverty. The brand is committed to providing poverty relief and International development to children, families, and communities in need through the following life improvement programs.
Compassion to Fight Poverty!
World Aid is a Christian humanitarian organization dedicated to working with vulnerable children and families living in poverty by providing life improvement programs that strengthen their communities.
With one billion people living today in extreme poverty, their mission is to serve all people, by offering compassion, hope, and dignity, regardless of ethnicity, religion, gender, or governance.
World Aid provides emergency assistance to children and families suffering from poverty, natural disasters, and civil conflict, and promotes life improvement programs that fight poverty.
They purpose to demonstrate Christian character by the way we think, act and respond to the poor and oppressed as a demonstration of God’s unconditional love for all people.
Scope
Location & Year
- Modesto, California
- 2018
Brand Identity
Visual Identity
World Aid is a Christian non-governmental organization that works to provide humanitarian relief, infectious disease prevention, and crisis care training, to vulnerable populations living in extreme poverty. The brand is committed to providing poverty relief and International development to children, families, and communities in need through the following life improvement programs.
To help WorldAid create the right kind of impact We created a simple yet powerful logo design and brand identity. The icon has a heart in the middle created by the negative space emerging from the radiating abstract people – to show love for the community. We chose a beautiful blue color and soft friendly typography to bring home the message.
Non-profit organizations need to have a strong brand strategy that tells their story in a visually compelling way. Positioning the organization is very important and creating the right messaging is critical.
To achieve these goals, visual branding is the right tool. A strong visual identity and website design are fundamental to the success of a non-profit or charity organization.
Website Design
WorldAid required a website that was modern, slick, and robust. The website needed to give life to the narrative of the awesome humanitarian campaigns that the brand undertook. To achieve this, we created a bold and slick interface with strong imagery, color, and navigation.
Using powerful photos that tell a story, we created a flow that takes you on a journey into the world of humanitarian relief. We also created special effects to make the content easier to digest. Coupled with a powerful blog and a donations section, the website takes WorldAid into the global arena.
“Thanks to all of you that worked on this design idea. Very well thought out!”
David MyattWorld Aid
